TODAY WE ARE TALKING SALES AND MARKETING. NO MATTER WHAT YOUR ENDEAVOR, WHETHER IT IS EVENTS OR ANY OTHER INDUSTRY, KNOWING YOUR TARGET AUDIENCE IS PRETTY KEY. BEING CLEAR ABOUT THE IDENTITY OF YOUR IDEAL CUSTOMER HELPS ENORMOUSLY TO FOCUS YOUR MARKETING EFFORTS CORRECTLY AND GET THE BEST RESULTS. WE TALKED TO OUR VERY OWN SALES AND MARKETING DIRECTOR TONY PATETE, TO GET HIS WISDOM ON BEST PRACTICES FOR FINDING AND MARKETING TO YOUR TARGET AUDIENCE.
Read MoreWE'VE WRITTEN BEFORE ABOUT SMALL, INTIMATE EVENTS AND WE THOUGHT IT WOULD BE FUN TO INVESTIGATE WHAT IT TAKES TO PULL OF AN EVENT OF OPPOSITE PROPORTION. LARGE-SCALE EVENTS CAN BE OVERWHELMING, SO LET US TAKE THE GUESSWORK OUT OF IT FOR YOU AND HELP LAY A FOUNDATION FOR WHAT REALLY WORKS WHEN YOU'RE RESPONSIBLE FOR AN ENORMOUS EVENT. BIG EVENTS CAN GATHER AUDIENCES OF A THOUSAND PEOPLE OR MORE, SOMETIMES TENS OR HUNDREDS OF THOUSANDS. WE'VE PREVIOUSLY COVERED A COUPLE VERY SUCCESSFUL LARGE EVENTS (COMIC-CON, CES) BUT HERE'S WHAT WE THINK WILL MAKE YOUR NEXT BIG EVENT A SMASHING SUCCESS.
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